We all know how to lose weight, consume fewer calories than you burn. It is a law of physics and cannot be circumvented short of surgery to remove a body part. We even know how to run a four minute mile, run 22 feet a second, 240 continuous times. But so very few people know how to be successful.
Many human beings act as if good fortune happens, then we begin doing those things that successful people do and we ultimately end up becoming successful. So we believe in “Have – Do – Be”. Yet we know intellectually that is not the path to where we wish to go. Why is it so many of us keep repeating a process that is proven not to work with hopes that it will be different this time? I think it is has to do with our own lack of confidence. We are looking for outside evidence of who we want to be before we have the courage to declare who we are.
In order to become something we must “Be” what we want to be. That is, our minds must accept that we are the image we desire to be. Once we accept it, then our actions will naturally flow from the perception of ourselves making us “Do” what that image would naturally do. By those naturally flowing actions we will realize the consequences of them and “Have” the result of being that person. If we decide we are lean and in-shape, we will do those things that lean and in-shape people do, which is eat responsibly and be physically active. As we do those things we realize the natural consequences of those actions which is becoming leaner and more in-shape. In a very short time our inner “being” and the outer characteristics we “have” coincide becoming the same, i.e. “Be – Do – Have”.
The same steps lead us to becoming anything else we want. Success? It is easy, just “be” successful and then “do” all of those things successful people do and you will realize the consequences of your actions and cannot escape “having” success. The key here is understanding that we must model exactly those successful traits, not our interpretations of those actions.
It must be true that the egg came before the chicken. As the chicken is the natural consequence of an egg, but an egg is not the natural consequence of a chicken (gender being the variable). So it is in becoming what you want to be. There is a definite starting place. Your existential step into a new reality causes new actions to flow naturally which lead to inevitable consequences of those actions. It all starts with your being. It is a perfect equation. If you want to know what you genuinely think of yourself look at where you are in life. You are not there by mistake or chance. You are there be design, your design. The only question left is if the design that molded your place in the world was an intentional design by you or by created by default of having no direct intention on your behalf.
Does this apply to advertising? By all means yes. Simply substitute your business for you throughout this message and see how it applies.
